Month: August 2022

In today's digital world, it’s hard to imagine a business that doesn't have a social media presence. Being on social media is essential to remaining competitive and engaging with a larger audience. There are several social media platforms available. Today we look at the four main social media...

As you learned in part 1 of this article series, retention marketing refers to the sum of all marketing efforts geared towards nurturing previous customers. The savvy businessman or businesswoman knows that retention marketing is far more beneficial for the long-term success of a  business than...

The vast majority of businesses focus on customer acquisition, and only a few focus on retaining previous customers. But did you know your business experiences a higher rate of return from its repeat customers? It is much cheaper, more efficient, and more convenient for a business to retain its...