Michael

Inbound Marketing Part 2 – How To Use It

Inbound Marketing Part 2 – How To Use It

Unlike traditional forms of marketing, inbound marketing focuses on creating content that is intended to attract customers to the business and its products. This is just the contrary to bringing the product to the customer and hoping that they will make a purchase. It is about attracting customers...

How To Segment Your Audience

How To Segment Your Audience

Marketers use segmentation to improve customer engagement with the business. It allows them to send personalized emails to the right audience and to find out more about their target niche. Here, we take a look at the different ways you can segment your audience on social media and the benefits...

Essential Marketing Tools For Small Business Owners

Essential Marketing Tools For Small Business Owners

One of the great benefits that small businesses have in the modern digital world is they don’t have to worry about how large or small they are. A number of tools make it easy to place your business in front of thousands if not millions of potential prospects without having to rely on people who...

Why a Good Website Is Your Sales Team’s Best Friend

Why a Good Website Is Your Sales Team’s Best Friend

Even the most prominent companies and businesses feel the importance of having the right website to reach the right customers. 70- 80% of customers get to the website first before going to the business. Putting more thought and effort into designing an attractive business website pays a lot. A...

What is Content Marketing and Why You Need It?

What is Content Marketing and Why You Need It?

Content helps you communicate and interact with your audience. By providing engagement with your prospects, content helps build trust and credibility. The creation and distribution of valuable, relevant, and consistent content attracts and retains your audience. Content marketing is a collection...