As you learned in part 1 of this article series, retention marketing refers to the sum of all marketing efforts geared towards nurturing previous customers.
The savvy businessman or businesswoman knows that retention marketing is far more beneficial for the long-term success of a business than any customer acquisition strategy.
But how do you use retention marketing in your business? Let’s find out!
How To Use Retention Marketing
Retention marketing can be done in a variety of ways to benefit a business.
What is common between the various tactics is keeping customer engagement high and providing value.
THIS is how you retain customers! But let’s have a look at the specifics, shall we?
1. Using Content Marketing
Quality content can be used to retain customers when used correctly. It is important, therefore, that your business engages customers through content.
One way that you can do this is to create a customer self-help center.
Research has shown that customers prefer to find their own solutions on your website before contacting an agent.
By using content to help customers find solutions quickly and efficiently, you can keep them engaged with your brand as they will learn to associate your brand with solutions.
And the best part is that self-help can cut down on costs as you don’t have to employ many agents.
2. Social Media Marketing
Everybody is on social media nowadays. Clever marketers are using social media as their top customer retention strategy.
Social media can be used to reach out to prospects, share information and content as well as answer queries.
This offers an excellent way to keep customers engaged with your brand.
Keep in mind that one of the very best ways to keep customers engaged and trusting your brand is to provide evidence of how other customers have benefited from your products or services.
Customer feedback is essential information that you can share with your customers on social media to retain their loyalty.
3. Be Unique
A highly effective way to retain customers is by offering something unique.
Consider providing a product or service that customers will not easily find somewhere else.
Also, find out which of your customers bring in the most revenue and profit to your business and reward them with discounts or gifts.
Remember that your unique value proposition is important!
4. First Impressions
Every business should focus on creating a good first impression.
The reason is that it has a significant effect on whether a new customer will return to make another purchase.
It is unlikely that customers will come back after having an unsatisfactory and unpleasant experience.
Moreover, creating that first impression doesn’t have to be complicated and can be as simple as welcoming customers warmly and supporting them through the buying process.
You can then send a thank you email to show your appreciation.
5. Research Customer Problems
It doesn’t matter if you came up with the best product ever. If it doesn’t solve customer problems, then it is as good as dead.
Research is critical to the success of any customer retention strategy. It allows you to find out about the problems that customers face so your business can work towards solving these problems.
When customers feel like your product solves their problems efficiently and effectively, they are more likely to make repeat purchases and thus turn into loyal clientele.
Your customer base is the most important asset your business could ever have.
This is why your business should focus on customer retention.
Moreover, keep in mind that customers who have a good experience with your brand are more likely to spread the word and attract even more customers.