Michael

Inbound marketing is a strategy used by businesses to build brand awareness and attract customers to the business. It is about helping customers locate the business. The strategy focuses on promoting business visibility. This is unlike outbound marketing which is the traditional type of marketing...

Marketing has changed significantly over the last decade. While your business may have once gotten sales through brochures or TV commercials, these are now obsolete in a digital world of video advertising, the internet, and social media. Just three years ago, people spent on average three and a...

Unlike traditional forms of marketing, inbound marketing focuses on creating content that is intended to attract customers to the business and its products. This is just the contrary to bringing the product to the customer and hoping that they will make a purchase. It is about attracting customers...

Marketers use segmentation to improve customer engagement with the business. It allows them to send personalized emails to the right audience and to find out more about their target niche. Here, we take a look at the different ways you can segment your audience on social media and the benefits...

One of the great benefits that small businesses have in the modern digital world is they don’t have to worry about how large or small they are. A number of tools make it easy to place your business in front of thousands if not millions of potential prospects without having to rely on people who...